VOTE YOUR WAY

CAMPAIGN BRANDING AND DESIGN

ABOUT THE WORK
Where you want. When you want. Vote your way.
Millions of voters in Harris County entered a new era with the start of the Countywide Polling Place Program. Voters could now go to any polling location they choose, making elections more accessible and convenient. This multi-channel community activation campaign was thoughtfully built with layered and targeted tactics to find hard-to-reach and historically disenfranchised voters. Easily translated into English, Chinese, Spanish and Vietnamese, messaging and design assets were built that would universally resonate across cultures and platforms. Since audiences had varying levels of access and trust in technology, digital and in-person and outdoor experiences were implemented.

IMPACT
→ 1,000,000 voters reached with the #voteyourway hashtag
→ 52% of voters cast a ballot outside their previous polling location
→ 9,300 engagements across the County Clerk’s social channels

MY ROLE
Art direction for the design of the campaign
Art direction and design for video and motion graphic pieces
Design, and illustration for all print and digital pieces